SMPS Submission

Cutting Carbon Campaign

At Simpson Gumpertz & Heger (SGH), we believe that protecting the planet is our responsibility. Environmental stewardship is a pillar of our Corporate Responsibility Program, reflecting our dedication to adopting sustainable practices and championing green advocacy programs like the Structural Engineering Institute’s SE 2050 Commitment.

As a signatory SE 2050 member, we are leading the charge to help reduce embodied carbon (EC) in the AEC industry to net zero by 2050. EC is the total CO2 emissions associated with building construction, from raw material extraction and transportation to building maintenance and end-of-life. These emissions account for more than 10% of global greenhouse gas emissions, and our work—from designing structural and building enclosure systems to specifying building materials—can make a meaningful impact.

To educate clients and peers about EC and advocate for meaningful change, SGH’s Sustainability Committee (SC) and Marketing team partnered to produce the “Cutting Carbon” thought leadership series, featuring multidisciplinary engineering experts discussing tools, methodologies, and best practices.

Below are sample materials for your review.

Events

Webinar Series

We held four live webinars covering sustainability concerns, building enclosure design, structural material considerations, and fireproofing approaches.

Session 1: Embodied Carbon 101 | Registration page | Email invitation

Session 2: Facades, Glazing, and Roofing | Registration page | Email invitation | Webinar excerpt

Session 3: Structural Steel and Concrete | Registration page | Email invitation

Session 4: Fireproofing and Wood Structures | Registration page | Email invitation

Engagement

Outreach & Promotion

We engaged the industry press and spread the word on social media to promote the complimentary webinars and the importance of EC discussions.

Press Release | sgh.com | PRweb

Social Media | Series announcement | Series teaser | Example session announcement 

Supplemental

Educational Materials

We repurposed planning materials and webinar recordings to create supplemental embodied carbon content.

Video | What Is Embodied Carbon? 

Topic brief | Embodied Carbon in Structures: Reducing Environmental Impact in the AEC Industry

Giant Quote

Stellar presentation. The clearest Carbon 101 I’ve attended over the years. I’d like to make this a mandatory education for all my colleagues.

Survey Response, Attendee

Great job! This is (or will be) the most important issue of the decade.

Survey Response, Attendee

This is one of the most informative webinars I’ve ever attended. The depth of information shared regarding recent construction practices, including strategic programming, the use of salvaged materials to reduce carbon emissions, and strategic design for adaptability, along with the choice of easily upgradeable materials, was truly outstanding and professionally presented.

Survey Response, Attendee

I attended all 4 of these events and each speaker provided great value to the entire series. Great overall group of presenters and subjects.

Survey Response, Attendee