SMPS Submission
“Meet The Lab” video series
At Simpson Gumpertz & Heger (SGH), we pride ourselves on solving our clients’ most complex problems. And our Applied Science & Research Center (ASRC) is the heart of this ability, housing our in-house physical and digital laboratories and serving as a critical differentiator.
Promoting the ASRC and our testing capabilities has long been a strategic marketing priority, and in 2024 we looked behind our state-of-the-art equipment to focus on the people who work in and around the lab. These engineers, scientists, and technical professionals not only test the limits of the built environment, they also have a vibrant culture and camaraderie to celebrate.
The “Meet the Lab” campaign showcases team members who spend their time in the lab instead of the spotlight. Our ASRC and Marketing teams partnered to produce a series of video interviews featuring a range of experts and practitioners to showcase their abilities and the joy they get from collaborating together.
Below is the teaser video that set the stage for our campaign.
The teaser was followed by eight regularly posted videos from March 2024 – January 2025, each showcasing a different member of the lab.
Meet the Lab: Emily Norwine
Meet Emily Norwine.
Emily began her professional career teaching chemistry to undergraduate students. Now, she is SGH’s resident chemistry expert, using her skills as an academic researcher in our Applied Science & Research Center to make discoveries and assist engineers when they encounter challenges.
Meet the Lab: Emily Hopps
Meet Emily Hopps.
Emily leads SGH’s Building Technology Division in Waltham, MA. As a friend of the lab, she collaborates with its many experts to help her solve problems in the field and deliver answers to her clients’ most difficult questions. Working together, there’s no challenge too complex for this power team.
Meet the Lab: Melissa Roth
Meet Melissa Roth.
Melissa is SGH’s Applied Science & Research Center Manager, bringing over ten years of experience as a chemical and materials scientist engineer into the lab. An expert in experimental design, failure analysis, and research and development of high-performance materials, she also oversees the lab’s day-to-day activities and thrives on coming up with creative client solutions.
Meet the Lab: Dave Niles
Meet Dave Niles.
Dave has been an integral part of SGH’s Applied Science & Research Center for more than forty years. He is an expert in roofing and waterproofing testing, a go-to resource for brick and stone testing for thermal modeling, and has overseen roofing field installations in twenty-seven states.
Meet the Lab: Bob Sovie
Meet Bob Sovie.
Bob has worked in SGH’s Applied Science & Research Center for more than thirty years, mastering the ins and outs of concrete, aggregate, and FRP testing. He knows all the test methods in our ISO 17025 scope of accreditation, and is the reason we pass through our audits with flying colors. As an ACI-certified lab and field technician for concrete mixing and testing, Bob is a go-to resource for all standard and non-standard testing approaches.
Meet the Lab: Linda Seymour
Meet Linda Seymour.
As an SGH Project Consultant, Linda performs material and structural investigations on a variety of structures. She often takes her findings in the field and brings them back to members of our Applied Science & Research Center, where they can uncover the story behind a failed structure together. When they team up, they can help find the answers to the most challenging problems.
Meet the Lab: Anass Harmal
Meet Anass Harmal.
Anass first joined SGH as an intern and returned as soon as he finished his studies. He brings expertise as a materials scientist and a desire for discovery to the #SGHlab, adding to the depth of talented professionals who take on challenges every day.
Meet the Lab: Norm Perkins
Meet Norm Perkins.
Norm is SGH’s Director of Applied Science & Research. He leads a diverse team of experts in our lab, using his experience in experimental design and physical testing programs to recreate and dissect problems to find answers to our clients' toughest challenges.
Social Media
The “Meet The Lab” video series became our most successful video series ever, garnering record interaction numbers for SGH’s LinkedIn and YouTube pages.
Meet The Lab: Anass Harmal and Meet The Lab: Linda Seymour were two of our top-performing videos ever on LinkedIn.
Meet The Lab: Emily Norwine is now the 2nd most viewed video on our YouTube channel.